Kelsey Furlong

I'm a writer, educator, and operations professional based in Los Angeles.

Currently, I build operating systems and AI workflows that make creative businesses prolific and profitable.

I write The Creative Entrepreneur's Digital Survival Guide, on how creative people use systems and AI as the tools around them multiply, without losing what made the work theirs. I've also spent years teaching creative professionals the operations and business development behind a sustainable practice, including hands-on training for more than 200 salon and spa businesses.

I also run Peach Citrine, my AI-native operations and systems studio for growing craft, creative, and expertise-led brands. And I built Citrine, an all-in-one business system for coaches, course creators, and other online business owners — one place to run everything instead of a pile of tools that don't talk to each other.

Before consulting, I spent a decade in account management and retail leadership for beauty brands including Benefit Cosmetics (LVMH), Nordstrom, and Hourglass Cosmetics.